HORSE SOLDIER BOURBON
RIDE WITH PURPOSE
THE CHALLENGE
Build deeper loyalty with values-driven American consumers by bringing Horse Soldier Bourbon's legacy of service, sacrifice and camaraderie to life.
OUR APPROACH
Develop a culturally relevant platform that honoured the brand's heritage through strategic partnerships, purpose-led programs and immersive experiences. From securing a landmark PBR partnership to creating charitable advocacy initiatives, we transformed the brand's values into tangible consumer experiences.
our role
Brand & Cultural Strategy, Partnership Management, Creative Development, Activation, Content Production, Asset Design
The result
• Secured a 5-year national partnership with PBR Teams
• Raised $100K for Tunnel to Towers Foundation
• Launched the veteran-led CAV-Team ambassador program
• Established Horse Soldier as the Official Dark Spirit of PBR Teams
• Strengthened brand loyalty through purpose-driven experiences
