we areAs ex-clients, we have lived your challenges, we speak your language and understand what makes businesses and brands tick. We have sat through countless presentations and seen creative ideas land on our desks, but too often, they stick to traditional models and fall short of an ecosystem-first approach.
With a fresh perspective on brand-agency partnerships, we drive action and think creatively, yet stay grounded in commercial reality to drive impact.
MOVERS, SHAKERS
AND CREATORS
WHERE THE BEST IDEAS ARE DISTILLED
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ABOUT US
WE BUILD BRANDs WITH HEART AND HUSTLE
92 Proof was founded by drinks industry veteran, Paul Di Vito, in 2021 as the answer to a common frustration – finding the perfect agency. Not too big, not too small; strategic yet creative; commercially minded yet culturally courageous.
At 92 Proof, we tear up the standard playbook and tackle brand and business challenges head on. We connect the dots strategically and develop ecosystems through the lens of culture, consumer, and the customer.
Our team are industry experts shaking things up, with decades of experience creating, innovating, and delivering the proof.
WHERE THE BEST IDEAS ARE DISTILLED
Our Services
WE CREATE, CONNECT AND COMMERCIALISE
Whether you're struggling with brand performance, unsure how to approach route to market, looking for new growth opportunities, or seeking to evolve your business, we are ready to provide the solutions you need.
Engagement
Innovative programs that captivate audiences; content and influencer marketing; sponsorships, events, and experiences; shopper programs.
STRATEGY
Innovation
Development of new-to-world brands and range pipelines.
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WHERE THE BEST IDEAS ARE DISTILLED
Our Services
Global network,
local approach
We offer a new agency solution with a global network to tailor teams to deliver against challenges and open doors to new opportunities.
We build collaboratively, forging true client/agency partnerships that make us your dedicated allies, working from your side of the table.
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Our latest work
THE PROOF
Bold Ideas, Proven Results
At 92 Proof, our work speaks for itself. We take pride in the brands we have built and the impact we have made. Here’s a glimpse into the projects that showcase our passion, hustle, and spirit.
JOHNNY, VINCE & SAM’s
BY SOOSHI MANGO
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BOMBAY SAPPHIRE
VIVID SYDNEY
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JAMESON
ARRIVE LIKE A LOCAL
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NOT GUILTY
ZERO ALCOHOL. 100% FUN
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THE BUTCHER’S CELLAR
A WINE THAT TAPS INTO A PREVALENT GLOBAL CONSUMER INSIGHT & NEED
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JAMES SQUIRE
The best
ideas are
distilled
at 92 Proof
The best ideas are distilled at 92 Proof
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